Whitney Smith Co

Vision and Goals

As a Higginbotham partner, our mission is to consistently surpass the expectations of our valued employees, esteemed clients, reliable carriers and the communities we serve. We are committed to fostering enduring partnerships that enable us to provide a comprehensive single source solution for insurance, financial and human resources services.

We strive to be the premier company for our dedicated employees, ensuring a workplace that nurtures growth and excellence. As the foremost advocate for our valued clients, we are committed to delivering unparalleled service and tailored solutions. We aim to be the preferred partner for carriers, fostering mutually beneficial relationships that enhance our offerings. Additionally, we remain steadfast in maximizing value for our esteemed employee shareholders through our unwavering dedication to success and prosperity.

Higginbotham is comprised of regional offices that combine resources and expertise to provide a single source solution for commercial and personal coverage, employee benefits, retirement plans, life insurance and executive benefits through broad market representation. Whether for your business, employees or family, Whitney Smith Company can serve your regional and global needs as a Higginbotham partner. Together, we’re one of the largest independent insurance firms in the nation, yet our local concentration keeps us accessible. Getting you covered is just what we do on day one. Through Higginbotham, we can support you on day two and every day after. It’s what we call Day Two Services® because we deliver everything you need to limit your risks, manage your plans and control your costs throughout the term of your insurance policies.

Like Higginbotham, Whitney Smith Company has always taken a community-first approach to business. From fine arts to athletic events; from cultural celebrations to service club projects; from deserving charities to civic revitalization, the staff at Whitney Smith Company is doing our part to make our community a great place to work, live and raise families.

Our Values


We are family to our employees. 

We don’t just hire the best in the industry—we hire the best people. 

We invest in our employees so they have the tools they need to succeed, both professionally and personally. Because when relationships are developed from the inside out, progress is sure to follow.

It’s why our people consistently vote us as an employer of choice. But, we’re more than an employer, we’re a Higginbotham family.


We are accountable to our clients. 

With Higginbotham, you’re not a policy number. You’re a person. Maybe you’re a business owner with a growing enterprise. Maybe you’re an employer who wants to equip your workers so they provide your customers with the best service possible. Maybe you’re a provider for your family. 

We get to know your priorities because we’re not just in the business of selling insurance—we’re in the business of forming relationships. That’s why our Day Two Services® are there for you 365 days of the year.


We are teammates to our carries and dedicated to building strong strategic partnerships. 

Those relationships mean better service for you. We choose to work with carriers who share our passion for providing high-quality products and personalized service. So, you can be confident you’re in good hands.

Our team knows the needs of our clients, and our carriers use that insight to enhance the services they provide. Because when our clients win, we all win.


We are generous to our communities.

Our care for people goes beyond business. We invest and serve in our local communities. 

At Higginbotham, we encourage and empower our employees to contribute their time, talent and treasure toward improving their neighborhoods. 

Because our communities have inspired and supported our success, giving back is at the heart of all we do.

If you would like to learn more about how Whitney Smith Company can help you or if you have any questions, please contact us.

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